Bakers from Paris to Brooklyn are kicking off the new year with blinged-out delicacies designed to delight and excite jewelry lovers.
In Paris, the husband and wife team of Julie and Nicolas Lelut baked diamonds into the almond cream filling of a huge batch of holiday galettes, a buttery flaky pastry.
Eight hundred galettes were distributed equally between their two stores — with one diamond hidden in a pastry at each location. Visitors to the Délices de Belleville bakery in Paris earned a 1-in-400 chance of winning a .20-carat white diamond, while visitors to their L’Amandine location in Custines had an equal chance of winning a .20-carat blue diamond. Both diamonds were valued at 600 euros (approximately $650), according to odditycentral.com.
The bakers held the one-day treasure hunt promotion yesterday to coincide with The Epiphany, a Christian festival held on January 6 in honor of the coming of the three kings to the infant Jesus Christ.
To prevent the lucky winners from accidentally swallowing their diamonds, the bakers used oversized replicas that could be exchanged for the real diamonds, which were certified as authentic by a local jeweler.
The promotion was the brainchild of Julie, who believed that offering diamonds was the perfect way to attract female customers to the couple’s new Paris location.
Exactly 3,623 miles away in Williamsburg, Brooklyn, Bjorn DelaCruz, the founder of the recently-opened Filipino restaurant called the Manila Social Club, is promoting a luxurious $100 “Golden Doughnut,” which is filled with ube (a purple yam jam), covered in icing made with Cristal champagne and dusted with edible 24-karat gold flakes.
“I take pride in this, and to me it’s a piece of art,” he told firstwefeast.com.
If you buy a dozen for a mere $1,000, the restaurant will deliver the gilded treats anywhere in the New York Tri-State area. DelaCruz said that the golden donut was conceived during the holiday season, and was popular enough to make them a regular offering. The special donuts must be ordered 24 hours in advance.
Regular readers of our blog may remember a story from April of 2015 about a Canadian shop that promoted the $100 “Donutopia,” a deluxe treat decadently decorated with 24-karat edible gold and faceted sugar “diamonds.” The blinged-out “Donutopia” donut came with a Certificate of Authenticity.
Credits: Les Delices de Belleville/Facebook; Instagram.com/manilasocialclub.