Disneyland Marks 60th Anniversary With Dazzling ‘Diamond Days’ Celebration

A crystal Cinderella slipper adorned with a diamond-and-topaz pendant is one of the top prizes in the Diamond Days Sweepstakes celebrating Disneyland’s 60th anniversary. The removable heart-shaped pendant is affixed to the front of the shoe and glistens with pavé diamonds centered by a large heart-shaped blue topaz.

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Beginning May 22, Disney also will be giving away weekly prizes that include one- and two-carat genuine diamonds laser engraved especially for Disney. Some Disney Diamonds will commemorate dates with particular significance to the “Happiest Place on Earth.” The one-carat Disney Diamonds will be paired with a stay in the Disneyland Dream Suite.

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Diamonds dominate the park’s 60th anniversary branding. For instance, two graphics from the Disney web site show the iconic Cinderella castle rendered in glistening diamonds.

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Some non-jewelry prizes include a private party in Fantasyland, a romantic cruise aboard the Mark Twain Riverboat and a tailgate party in Cars Land. The Disneyland Resort Diamond Celebration will also include daily prizes, such as individualized tours of the parks, preferred viewing for evening entertainment experiences and priority access to selected attractions.

According to Disney Resorts’ official blog, the top prizes will vary weekly. The company did not announce when the promotion will end.

Visitors to Disneyland during the diamond anniversary year will see a new fireworks show that uses high-tech special effects to light up the night sky. Disneyland is also promoting a new parade and three new nighttime shows that will take guests into the worlds of Disney stories “like never before.”

Musical groups at the park will be incorporating “diamond” moments in their shows, from Diamond Sing-Alongs with the Dapper Dans to Diamond Dance-Alongs with the Straw Hatters.

The Diamond Anniversary festivities will kick off with a 24-hour party, from 6 a.m. Friday, May 22, to 6 a.m. Saturday, May 23, 2015.

Officially opened in Anaheim, Calif., on July 17, 1955, under the direct supervision of Walt Disney, Disneyland is one of the world’s most famous destinations with more than 16 million visitors annually and 650 million since its inception.

No purchase is necessary to participate in the sweepstakes. Official rules will be posted at Disneyland.com/DiamondDays on May 22, 2015.

Images: Disneyland Resort

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