In a promotion reminiscent of the five golden tickets in Willy Wonka & the Chocolate Factory, coffee giant Starbucks will be giving away $5,000 hammered gold commemorative cards along with beverages for life to 14 lucky winners in the U.S., Canada and the U.K.
In the 1971 Willy Wonka movie starring Gene Wilder (and the 2005 remake starring Johnny Depp), Golden Tickets hidden in Wonka Bars offered the winners a glorious tour of the candy factory and a lifetime supply of chocolate.
In Starbucks’ “It’s a Wonderful Card Ultimate Giveaway,” each grand-prize winner will get a personalized 10-karat hammered gold card and “Starbucks for Life.” The company values the engraved, individually numbered cards at $5,000 apiece and the lifetime supply of beverages at $54,000, according to Time.com.
Starbucks’ definition of a “lifetime” is actually 30 years, so younger winners may end up receiving a mere half-life of cappuccino, iced coffee and other tasty treats.
(Despite its impressive appearance, the hammered golden card is not functional. Instead, the company will regularly load the value of a drink or food item to the winners’ My Starbucks Rewards Gold Card).
Participating in the contest is easy. Customers using their Starbucks card or the Starbucks mobile app will receive a unique sweepstakes code on their receipt. That code can be entered online at starbucks.com/play for a chance to win.
Starbucks announced there will be 10 winners in the U.S., three in Canada and one in the U.K. The contest runs from now through January 5, 2015.
Although the odds of winning the grand prize will be slim, Starbucks’ customers have a great chance of winning one of the 482,000 instant prizes, which includes holiday beverages and other goodies.
<smallImages: Starbucks, Golden Ticket (uncredited)