Graff’s ‘Hallucination’ — The Most Expensive Watch in the World — Serves Up a Wild Mosaic of Candy-Colored Diamonds and a Price Tag of $55M

Set with a wild mosaic of candy-colored diamonds in nearly every conceivable shape and hue, the $55 million “Hallucination” by London’s Graff Diamonds is said to be the most expensive watch in the world.

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The whimsical ladies’ timepiece, which has a petite pink dial and boasts 110 carats of rare colored diamonds, was unveiled last Thursday, the opening day of the Baselworld watch and jewelry fair in Switzerland.

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Graff Diamonds chairman and founder Laurence Graff called the watch a “sculptural masterpiece” and told Britain’s Evening Standard, “For many years I have thought about creating a truly remarkable watch that illustrates our all-consuming passion for diamonds. The Hallucination has made my diamond dream a reality.”

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Hallucination features a fun array of candy-colored diamonds, including various shades of pink, yellow, blue, orange and green. Graff’s designers worked with a grab bag of diamond shapes, including round, oval, pear, marquise, heart, princess, shield, hexagonal and emerald cuts.

A team of designers, gemologists and master craftsmen collaborated on the Hallucination, which reportedly took thousands of hours to complete.

Graff is famous for owning a number of world-class colored diamonds, including the 31.06-carat fancy deep blue Wittelsbach-Graff, the 118.08-carat fancy vivid yellow Delaire Sunrise and the 23.88-carat Graff Pink.


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