Hey, Prospective Dads! Here’s What You Need to Know About the Growing Popularity of ‘Push Presents’

OK, so you’re going to be a first-time father and you’re hearing some chatter about a Royal baby and whether Prince William will be surprising his beloved Kate with a “push present.” And now you’re asking yourself, “What’s a push present?” Never fear. Here’s the lowdown on this growing trend…

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Also known as “push gifts” or “baby bauble,” a push present is a gift (often jewelry) that a new father gives a new mother when she delivers their child. The gift is a way of thanking his wife for the hard work of carrying the child for nine months and for “pushing” through the pain of bringing a new life into this world. (And, yes, women who have C-sections qualify.)

The growing popularity of push presents is partly attributed to the media coverage of celebrities receiving them.

• Just last month, Kanye West made headlines when he gave Kim Kardashian a $770,000 tiger-stripe diamond ring just after their daughter, North West, was born.

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• Beyoncé received a highly publicized push present when she gave birth to Blue Ivy Carter in January 2012. Jay-Z surprised his wife with an 8+ carat electric blue tanzanite ring, estimated at $35,000.

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• In March 2011, celebrity stylist Rachel Zoe rocked the tabloids when she received a 10-carat cushion-cut diamond ring from husband Roger Berman upon the birth of their son, Skyler. The ring reportedly cost him $300,000.

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• And when Jennifer Lopez gave birth to twins Emme and Maximilian in February 2008, then-husband Marc Anthony gave her a $300,000 8-carat canary diamond ring and a $2.5 million set of matching earrings.

Are push presents strictly for the rich and famous? Absolutely not!

A recent survey by BabyCenter.com of more than 30,000 respondents found that 38 percent of new moms received a push present and 55 percent of pregnant women wanted one. About 40 percent of both groups said the baby itself was present enough and did not wish an additional reward.

“It’s more and more an expectation of moms these days that they deserve something for bearing the burden for nine months, getting sick, ruining their body,” said Linda Murray, global editor-in-chief of BabyCenter.com. “The guilt really gets piled on.”

What’s the perfect push present? In a ParentsMagazine.com column titled “10 Amazing Push Gifts,” seven of the 10 recommended items were jewelry related. The other three were not as exciting: large screen TV, stationery and a family vacation.

We recommend diamond jewelry because “diamonds are forever” and because they are the ultimate symbol of love and romance. A diamond heart pendant, diamond stud earrings, diamond bracelet or diamond solitaire ring are just a few choices she will adore.

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